Understanding In-Housing: Bringing Marketing Functions Home

Understanding In-Housing: Bringing Marketing Functions Home is a research report by Mailjet and the DMA.

In-housing is an increasingly discussed topic across our industry in recent years – often, because it challenges the transparency of some agency practices.

To dig deeper, Mailjet has partnered with the DMA to look more closely at how and why brands are in-housing key marketing functions, by exploring the benefits, challenges, and potential future performance.

The research is a fascinating insight into the key drivers and outcomes that businesses have already seen from their experience of in-housing functions, as well as the challenges ahead in understanding and realising the full benefits of bringing other functions within an organisation.

Download the full research report ‘Understanding In-Housing: Bringing Marketing Functions Home’ to get a closer look at the state of in-housing, its benefits and challenges.