3 Ways Transactional SMS Will Take Your Email Even Further

Ding ding, you received an SMS. How long did it take you to open it? If you’re like 90% of the world, you probably read the message within three minutes of receiving it. If you’re like 98% of the world, you’ll definitely read it before the end of the day. Truth is, you can’t live without your phone. It knows what you want, connects you to everyone, everything, and those emojis… Admit it, you’re addicted! And you’re not the only one.

Text messaging is one of the most impactful channels for direct communication. Between 2016 and 2020, the UK will see a 50% increase in users opting into SMS communications, and in fact 64% of Americans would like to see businesses use SMS more according to InstaGiv. SMS allows businesses to have a powerful personalized exchange with their target audience in an easy and efficient way.

What other channel is as effective when it comes to building strong customer relationships, and reaching them at the right time? You guessed it: email. If you were already in love with the power of your transactional emails, imagine what you can do if you add… Transactional SMS.

Convinced? Get ready to take advantage of it right now.

A bottomless pit of opportunities

Here are three ideas to power your transactional messages with SMS:

1. Authentication

Easily implement 2-factor authentication and verify your users by sending a code via SMS. They will be able to log in with their chosen password, and also have an extra layer of security.

For example, when you manage payment data, customers will feel much more secure receiving a six-digit code for authentication. They can then trust you much more to manage their overall payment experience.

2. Useful notifications

In a world where customers are bombarded by ads, it’s important to stand out. Alert your customers of critical information via SMS when they need it. For example, low balance on a banking account, upcoming delivery, delayed flight…  Send notifications that your clients need, and make sure they receive them.

Combine these with transactional emails that offer all the extra information that might not fit in an SMS so your users receive that instant alert and also know where to find the full details, whenever they need them.

3. Confirmations

Nowadays, we are quite familiar with online transactions and, very often, we expect to receive confirmations for our orders. When we don’t, we tend to believe there was a problem (or we panic).

Sending a confirmation SMS, like a pending appointment or purchase notification, in addition to your transactional email will stand out immediately, preventing customer dissatisfaction.  Personalize and schedule your messages to be in line with your brand and customer engagement.

The good news is: it’s easy to send transactional SMS

Ready to start a 2-factor authentication, send notifications and confirmations to your customers via SMS? Well, guess what? Mailjet is launching a Transactional SMS solution! Cue applause.

Going back to our roots, where Mailjet first started as a transactional email service (something we are now leaders in), we are bringing this same expertise to transactional SMS. Our existing robust infrastructure allows us to send millions of emails per hour, with no latencies. Naturally, as SMS is poised to be a key part of a brand’s marketing mix, our next step was to bring transactional SMS to our customers with the same standards of our email service, at a very competitive price, and ensuring the best deliverability across 54 countries.

Now, you know. SMS is here to take your transactional emails even further. Really, can you name a more iconic duo?

We’d love to hear what you have to say about transactional SMS. Don’t hesitate to share some thoughts on Facebook, Twitter or LinkedIn.
And if you need help, start a conversation with our Support team.

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This blog post was originally written by Bogdanka Georgieva, Product Marketing Associate at Mailjet.