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Guide

Email Marketing For Charities & The Not-For-Profits

Apr 8, 2020 - By Beatriz Redondo Tejedor Guide

Charities and not-for-profit organizations know what the secret to successfully tackling a mission is: building an army of fearless supporters to aid the cause they are fighting for. In order to build such a valiant army, you need emotive messaging and powerful storytelling that attracts the right breed of supporter: one who can convey your […]

Guide

Optimizing the Performance of Transactional Emails

Mar 20, 2020 - By Julie Paci Guide

Do you know that feeling? You’ve just treated yourself to a long-awaited purchase, and you immediately go to your inbox to check on the Holy Grail: the confirmation email! 🤩 Because of it, you can rest assured that your new phone, laptop, or Bob Ross painting kit will arrive safe, sound, and soon. These feelings […]

Guide

Emailing for the Banking Industry: Data Privacy and Deliverability

Feb 26, 2020 - By Beatriz Redondo Tejedor Guide

Emailing has proven very effective in virtually every industry right across the board. This is especially true in the financial and governmental sector, where banks, insurance companies, neobanks and fintech companies send millions of emails every day to communicate with current and future customers. However, the growth of email in this sector means there are new challenges to […]

Guide

Email Marketing For The Travel And Tourism Industry

Feb 13, 2020 - By Beatriz Redondo Tejedor Guide

Ask anyone about their interests, and most people will probably mention travelling. There are so many people posting about their #wanderlust that it should be easy to beat your sales goals every month, right? And yet, with such a competitive market, it’s increasingly hard to turn all those eager travellers into customers. Lucky for you, […]

Guide

The Email Infrastructure Handbook: Homebuilt vs Outsourced

Sep 12, 2019 - By Talia Boettinger Guide

Choosing whether to trust your homebuilt email program to handle all of your marketing and transactional email needs, or to outsource to a third-party service is a hard decision to make. Topics like cost, data & security, and scalability are just a few of the considerations that have to be taken into account when making […]

Guide

Understanding In-Housing: Bringing Marketing Functions Home

Aug 5, 2019 - By Julie Paci Guide

Understanding In-Housing: Bringing Marketing Functions Home is a research report by Mailjet and the DMA. In-housing is an increasingly discussed topic across our industry in recent years – often, because it challenges the transparency of some agency practices. To dig deeper, Mailjet has partnered with the DMA to look more closely at how and why […]

Guide

The State of Collaboration in the Workplace

Sep 12, 2018 - By Julie Paci Guide

Marketing teams have undergone significant changes in recent years. 82% of marketers have seen growth in their team sizes and 72% in their budgets. Despite that, marketers identify poor collaboration among their top pain-points. To dig deeper, Mailjet commissioned an independent research report to look more closely at the state of collaboration in the workplace, […]

Guide

GDPR SOS Kit For Marketers

May 9, 2018 - By Beatriz Redondo Tejedor Guide

After months of talking about it, one of the biggest impacts to the way that marketers do their jobs has finally arrived: GDPR. Worryingly, according to our research with nearly 12,000 SMBs leading up to May 25th, most businesses were still unprepared. The penalties for non-compliance are drastic, and it’s important to remember that no one […]

Guide

Marketers Plan To Shift To New Marketing Channels Post EPrivacy

Apr 18, 2018 - By Julie Paci Guide

GDPR is not the only new regulation on the minds of Marketers. In March 2018, Mailjet commissioned a new piece of research conducted by Morar Consulting to understand the effect that ePrivacy will have on marketing strategies and ROI following it’s implementation. The professional survey was taken by 400 marketers and marketing decision makers from […]

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