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Apple Mail Demographics: What It Means for Email Marketers

Oct 22, 2021 - By Beatriz Redondo Tejedor News

The long-used cornerstone for measuring email success – the open rate  – could be in danger as a result of Apple’s changes associated with iOS 15. Their new Mail Privacy Protection, which most Apple Mail users are expected to opt into, essentially means that senders will no longer be able to accurately measure open rates, […]


Dark Mode for Email Survey: What Do Marketers Think?

Oct 20, 2021 - By Kasey Steinbrinck News

Does the possibility of dark mode email disasters give you nightmares, or has your team overcome the fear of emails in the dark? Results from our new dark mode survey reveal what keeps email marketers up at night. The rise in the popularity of dark mode created interesting challenges for many designers and developers. But […]


Black Friday Email: Tips, Examples & Free Templates [2021]

Oct 15, 2021 - By Beatriz Redondo Tejedor News

Some things keep coming back faster than you expect them to. As soon as the summer heat starts to fade, stores magically become filled with Halloween and holiday decorations…and suddenly, you’re thinking to yourself, “oh, right, it’s that time of the year again…”. Yep, now’s the time to take your brushes and tools out to […]


Digital Marketing 101: How To Build Your Digital Marketing Strategy From Scratch

Oct 12, 2021 - By Phil Adams News

Digital marketing is such a broad subject that university students spend up to five years studying it. The internet can seem overwhelming for a small business when you consider the scope of possibility for your marketing strategy.  But that’s no cue to pull back. If the last decade has proven anything, it’s that digital marketing […]


Celebrating Hispanic Heritage Month

Oct 7, 2021 - By Thomas Knierien News

People make companies. That much is true for every business in the world and Pathwire is no different. Without our employees, there would be no path to find and…well…no wires. Our company is built on the foundation of passionate and dedicated people. Since 2010, we’ve worked hard to forge pillars that would allow us to […]


Deliverability Tips to Avoid the Spam Folder This Holiday Season

Oct 4, 2021 - By Alexandre Zibrick News

The holiday season is almost upon us, which means marketers (especially those in retail) will begin to increase their sending frequencies, and will also widen their nets to reach out to as many contacts as possible. At Mailjet, we’re expecting to see very high volumes coming from our senders and the risk to deliverability increases […]


Sinch To Acquire Mailjet, Creating a Best-of-Breed Cloud Communications Platform

Sep 30, 2021 - By Will Conway News

At Pathwire, our mission has always been to solve the hard problems behind communications, and we’ve always strived to offer a reliable path between two connections – a business and its customers. When Wilfried and Julien founded Mailjet eleven years ago, their goal was to build an email platform that would allow developers to send […]


Create Eye-Catching Halloween Email Subject Lines: Tips & Examples

Sep 28, 2021 - By Phil Adams News

Shock and horror – you’re sending out a Halloween-themed email campaign but can’t think of any good subject lines… The scariest part? 47% of your audience open emails judged on your subject line alone.  Fear not – we’ve got you covered.  Here, we’ll show you some shockingly good Halloween email subject lines from your industry […]


How Can Marketers Prepare for Apple Mail Privacy Protection?

Sep 23, 2021 - By Mary Dolan and Divya Mulanjur News

Privacy – we all want it, especially as we embrace more and more global technology. When it comes to our emails and other online activities, most of us want to be assured that the things we do are only being seen and used by the people we choose. So, when a new privacy measure comes […]

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