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Oct 22, 2021 - By Beatriz Redondo Tejedor • News
The long-used cornerstone for measuring email success – the open rate – could be in danger as a result of Apple’s changes associated with iOS 15. Their new Mail Privacy Protection, which most Apple Mail users are expected to opt into, essentially means that senders will no longer be able to accurately measure open rates, […]
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Oct 20, 2021 - By Kasey Steinbrinck • News
Does the possibility of dark mode email disasters give you nightmares, or has your team overcome the fear of emails in the dark? Results from our new dark mode survey reveal what keeps email marketers up at night. The rise in the popularity of dark mode created interesting challenges for many designers and developers. But […]
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Oct 15, 2021 - By Beatriz Redondo Tejedor • News
Some things keep coming back faster than you expect them to. As soon as the summer heat starts to fade, stores magically become filled with Halloween and holiday decorations…and suddenly, you’re thinking to yourself, “oh, right, it’s that time of the year again…”. Yep, now’s the time to take your brushes and tools out to […]
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Oct 12, 2021 - By Phil Adams • News
Digital marketing is such a broad subject that university students spend up to five years studying it. The internet can seem overwhelming for a small business when you consider the scope of possibility for your marketing strategy. But that’s no cue to pull back. If the last decade has proven anything, it’s that digital marketing […]
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Oct 7, 2021 - By Thomas Knierien • News
People make companies. That much is true for every business in the world and Pathwire is no different. Without our employees, there would be no path to find and…well…no wires. Our company is built on the foundation of passionate and dedicated people. Since 2010, we’ve worked hard to forge pillars that would allow us to […]
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Oct 4, 2021 - By Alexandre Zibrick • News
The holiday season is almost upon us, which means marketers (especially those in retail) will begin to increase their sending frequencies, and will also widen their nets to reach out to as many contacts as possible. At Mailjet, we’re expecting to see very high volumes coming from our senders and the risk to deliverability increases […]
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Sep 30, 2021 - By Will Conway • News
At Pathwire, our mission has always been to solve the hard problems behind communications, and we’ve always strived to offer a reliable path between two connections – a business and its customers. When Wilfried and Julien founded Mailjet eleven years ago, their goal was to build an email platform that would allow developers to send […]
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Sep 28, 2021 - By Phil Adams • News
Shock and horror – you’re sending out a Halloween-themed email campaign but can’t think of any good subject lines… The scariest part? 47% of your audience open emails judged on your subject line alone. Fear not – we’ve got you covered. Here, we’ll show you some shockingly good Halloween email subject lines from your industry […]
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Sep 23, 2021 - By Mary Dolan and Divya Mulanjur • News
Privacy – we all want it, especially as we embrace more and more global technology. When it comes to our emails and other online activities, most of us want to be assured that the things we do are only being seen and used by the people we choose. So, when a new privacy measure comes […]
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