Transactional emails are something everyone in a business can have a hand in. Whether you're a marketer trying to create beautiful transactional emails or a developer building a fast-sending pipeline via API calls - you need to be able to roll out your program quickly. Choosing a transactional email service provider is important, and this is where Mailjet and Mailgun can help.

Transactional Email

What Is Transactional Email?

A transactional email, or triggered email, is an email sent to a recipient after a specific action. Common types of transactional emails include account creation notifications, password resets, purchase receipts, confirmation emails, welcome emails, and other account notifications. This type of email differs from marketing emails, which are emails typically sent with the purpose of promoting or selling certain products or features. Both marketers and developers both have a hand in the creation of successful transactional emails.

SMTP relay, Send API

Use our SMTP Relay or Send API for Your Transactional Emails

Integrate Mailgun in just a few minutes and start scheduling, sending, and tracking emails via SMTP server or our RESTful API. Use our ready-to-go libraries in your preferred language: PHP, Ruby, Python, C#, Java, and more.

Get all the information you need from Mailgun’s comprehensive API documentation. Or, if you’re looking to work in Mailjet’s email API, our documentation is available as well.

Email Deliverability

Reach The Inbox

Reaching the inbox is even more important for transactional email messages, given how crucial these messages can be. Mailjet and Mailgun are here to ensure your email delivery happens in seconds to your recipients’ inboxes.

While you’re working on your email campaign, gain access to our email deliverability service experts to help you optimize your deliverability, set up dedicated IP addresses, and improve your sender reputation.


Personalize Your Transactional Messages

Mailjet's templating language allows you to customize your transactional emails with variables. Create one email template for notification emails, password resets or order confirmations, and use loops, conditionals, and functions to trigger the right content.

With our Expert Preview mode, you can see exactly how your email will look to your recipients’ inboxes on both mobile devices and desktops.

Event API Webhooks

Track Email Events in Real Time

Mailgun and Mailjet support webhooks which you can use to send event data to the destination of your choice. To plug your system to Mailjet or Mailgun via webhooks, simply define the endpoints URL where we should deliver the event details in order to track your metrics (opens, clicks) or to keep an eye in case something occurs (bounce, block, etc). We also offer the option to to push your events directly into external queuing systems.

Create Your Templates Together

Effortlessly Create Your Templates Together

Using Mailjet’s drag-and-drop editor, marketers can control the brand of their emails, copywriters can create the perfect content, and developers can independently configure any email’s dynamic parts using our templating language. It’s one smooth editor for your entire team. Both Mailjet and Mailgun have several examples of transactional emails you can build from, so you don't need to start from scratch.

Test our Email Builder now
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“We send about a million emails everyday now. As a result, it's really important to get the newsletter out quickly and Mailjet has helped us improve both our sending speed and deliverability. The best part about working with Mailjet is that I don't have to think about it, it just works.”

Nick Abouzeid

Editorial & Growth - Product Hunt