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Deliverability
Everything you need to learn to get your emails into the inbox.
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Oct 4, 2021 - By Alexandre Zibrick • News
The holiday season is almost upon us, which means marketers (especially those in retail) will begin to increase their sending frequencies, and will also widen their nets to reach out to as many contacts as possible. At Mailjet, we’re expecting to see very high volumes coming from our senders and the risk to deliverability increases […]
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Aug 12, 2021 - By Beatriz Redondo Tejedor • News
Sometimes, email marketing may seem like an endless puzzle of acronyms – APIs, CTAs, CTRs… So, by the time an opportunity to set up DKIM comes along, how are you supposed to know what it means? Have no fear – we’re here to help you understand. Originally developed at Yahoo!, DomainKeys Identified Mail has become […]
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Jul 28, 2021 - By Mailjet Team • News
In this post, our friend Chris Arrendale, CEO and founder of Inbox Pros, explains what a no-reply address is and why sending your marketing emails using a reply-to address is always the best idea. Let me tell you a short, sad story. For months, I have tried to stop a brand from sending me these […]
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Jun 14, 2021 - By Ceschino Brooks de Vita • News
You know the power of Mailjet’s intuitive tools for creating beautiful emails — but how do you ensure that your intended recipients see your creations? It might seem simple enough. You write captivating copy and supplement it with eye-opening images, press send, and boom — your email goes to the inbox of everyone on your […]
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Nov 27, 2020 - By Mary Dolan • News
Everyone likes good scores, whether they be in sports, video games, or academics. But, did you know that your email campaigns also have a score you can focus on? Sender Score and email reputation are two terms that are very important and relevant to email marketers and deliverability experts. However, for email novices, it can […]
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Jul 14, 2020 - By Beatriz Redondo Tejedor • News
Emailing is hard. It might look easy at first–just write something smart, press ‘Send’ and wait, right? But mastering the ins-and-outs of emailing is actually not that simple. The world of email is full of complicated words like email deliverability or relay servers, confusing acronyms like SMTP, MTA or IMAP, and detailed metrics that need to […]
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Jun 25, 2020 - By Mary Dolan • News
It’s that time of day—sunset. The sky is growing dark. An alarm sounds in the distance. You’ve been dreading this moment for days, weeks, months. You know what’s coming. It’s time for the purge… of your email mailing list. Okay, maybe using a sunset policy for your subscriber list isn’t quite as scary as your […]
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Apr 16, 2020 - By Mary Dolan • News
Hands up if you’ve heard someone talk about email headers, but have no idea what that is. Or even worse, maybe your technical team has actually asked you to send them the full header of your email, and you’re frantically looking for it everywhere. In this post, we’re going to tell you about email headers, […]
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Access free guides, videos, case studies, and research reports on everything you need to know about email.
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