News
Using the Scrum Framework in your Email Marketing Teams
Aug 21, 2019 - By Miles DePaul
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News
Let’s be honest with ourselves a little bit here. Sending email campaigns can sometimes feel like one of two fun, but strangely aggressive, children’s games. Sometimes it can feel like we are just trying to keep up. We know we need to send a daily newsletter, or a new campaign promoting a sale, or tweak […]
Guide
Understanding In-Housing: Bringing Marketing Functions Home
Aug 5, 2019 - By Julie Paci
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Guide
Understanding In-Housing: Bringing Marketing Functions Home is a research report by Mailjet and the DMA. In-housing is an increasingly discussed topic across our industry in recent years – often, because it challenges the transparency of some agency practices. To dig deeper, Mailjet has partnered with the DMA to look more closely at how and why […]
News
The 8 Steps in Your Email Team’s Campaign Workflow
Apr 4, 2019 - By Miles DePaul
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News
As email marketing campaigns become more complex, with the addition of things like dynamic personalization, interactive content, and responsive design, email marketing teams are becoming more complex too. Which means your email team’s workflow is also evolving. It’s no longer as easy as choosing a template, selecting your recipients, writing a message, and clicking send. […]
News
Activity Logs: Track All Changes Made to Your Campaigns in Mailjet
Feb 28, 2019 - By Fatima Zahra Hazzaz
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News
If you are working in a large company or work with a team on your email campaigns, you sometimes might feel like there are too many cooks in the kitchen. Involving many people on the same project is often necessary, but not so easy to manage. But, don’t worry, we’ve thought of this, and we’re […]
News
Email Marketing Tips for Universities
Feb 21, 2019 - By Miles DePaul
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News
Despite what you might expect from students, especially teenagers, email remains the primary channel for students researching and communicating with universities and colleges. While students probably spend more time on platforms like Snapchat and Instagram, email continues to be a preferred channel (even among students) for more professional, official, communications. In a recent study, nearly […]
News
5 Ways Retail Brands Can Amp Up Their Marketing in 2019
Jan 24, 2019 - By Mailjet Team
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News
The internet has been transforming the retail world by continuously coming up with new ways to shop. From mobile apps, micro-moments, the Amazon phenomenon, to social shopping, and so on. The retail industry has gone through a lot of changes over the past two decades. And it’s showing no signs of slowing down. In fact, […]
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How Email Segmentation Can Increase Your Conversion Rate
Dec 11, 2018 - By Julian Canlas
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News
Each person is unique. What could be the first line of a self-help book works just as well as the first-line of a guide to email segmentation. Get ahead of the curve and don’t just segment your email lists, but segment them well. So below we put together a guide on email list segmentation and […]
News
The 5 People You’ll Need on Your Email Team
Nov 29, 2018 - By Miles DePaul
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News
Email marketing is increasingly becoming a team sport as email has shifted from plain text memos to HTML layouts, and now to dynamic content. There is more people involved in any single campaign than ever before, so it’s time to take stock of who’s on your team and what role they play. Take a look […]