The Official Mailjet Blog

Everything Email. Every Week.

Visit Mailjet Website

blog posts

Layout:

Collaboration

Ideas and tools to empower your email team.

Send me the Mailjet newsletter. I expressly agree to receive the newsletter and know that I can easily unsubscribe at any time.

News

Using the Scrum Framework in your Email Marketing Teams

Aug 21, 2019 - By Miles DePaul News

Let’s be honest with ourselves a little bit here. Sending email campaigns can sometimes feel like one of two fun, but strangely aggressive, children’s games. Sometimes it can feel like we are just trying to keep up. We know we need to send a daily newsletter, or a new campaign promoting a sale, or tweak […]

Guide

Understanding In-Housing: Bringing Marketing Functions Home

Aug 5, 2019 - By Julie Paci Guide

Understanding In-Housing: Bringing Marketing Functions Home is a research report by Mailjet and the DMA. In-housing is an increasingly discussed topic across our industry in recent years – often, because it challenges the transparency of some agency practices. To dig deeper, Mailjet has partnered with the DMA to look more closely at how and why […]

News

The 8 Steps in Your Email Team’s Campaign Workflow

Apr 4, 2019 - By Miles DePaul News

As email marketing campaigns become more complex, with the addition of things like dynamic personalization, interactive content, and responsive design, email marketing teams are becoming more complex too. Which means your email team’s workflow is also evolving. It’s no longer as easy as choosing a template, selecting your recipients, writing a message, and clicking send. […]

News

Activity Logs: Track All Changes Made to Your Campaigns in Mailjet

Feb 28, 2019 - By Fatima Zahra Hazzaz News

If you are working in a large company or work with a team on your email campaigns, you sometimes might feel like there are too many cooks in the kitchen. Involving many people on the same project is often necessary, but not so easy to manage. But, don’t worry, we’ve thought of this, and we’re […]

News

Email Marketing Tips for Universities

Feb 21, 2019 - By Miles DePaul News

Despite what you might expect from students, especially teenagers, email remains the primary channel for students researching and communicating with universities and colleges. While students probably spend more time on platforms like Snapchat and Instagram, email continues to be a preferred channel (even among students) for more professional, official, communications. In a recent study, nearly […]

News

5 Ways Retail Brands Can Amp Up Their Marketing in 2019

Jan 24, 2019 - By Mailjet Team News

The internet has been transforming the retail world by continuously coming up with new ways to shop. From mobile apps, micro-moments, the Amazon phenomenon, to social shopping, and so on. The retail industry has gone through a lot of changes over the past two decades. And it’s showing no signs of slowing down. In fact, […]

News

How Email Segmentation Can Increase Your Conversion Rate

Dec 11, 2018 - By Julian Canlas News

Each person is unique. What could be the first line of a self-help book works just as well as the first-line of a guide to email segmentation. Get ahead of the curve and don’t just segment your email lists, but segment them well. So below we put together a guide on email list segmentation and […]

News

The 5 People You’ll Need on Your Email Team

Nov 29, 2018 - By Miles DePaul News

Email marketing is increasingly becoming a team sport as email has shifted from plain text memos to HTML layouts, and now to dynamic content. There is more people involved in any single campaign than ever before, so it’s time to take stock of who’s on your team and what role they play. Take a look […]

Send me the Mailjet newsletter. I expressly agree to receive the newsletter and know that I can easily unsubscribe at any time.

Dig in Deeper

Dig in Deeper

Access free guides, videos, case studies, and research reports on everything you need to know about email.

Learn More