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Email Marketing
Tips and trends for your email marketing strategy.
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Oct 22, 2021 - By Beatriz Redondo Tejedor • News
The long-used cornerstone for measuring email success – the open rate – could be in danger as a result of Apple’s changes associated with iOS 15. Their new Mail Privacy Protection, which most Apple Mail users are expected to opt into, essentially means that senders will no longer be able to accurately measure open rates, […]
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Oct 15, 2021 - By Beatriz Redondo Tejedor • News
Some things keep coming back faster than you expect them to. As soon as the summer heat starts to fade, stores magically become filled with Halloween and holiday decorations…and suddenly, you’re thinking to yourself, “oh, right, it’s that time of the year again…”. Yep, now’s the time to take your brushes and tools out to […]
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Sep 28, 2021 - By Phil Adams • News
Shock and horror – you’re sending out a Halloween-themed email campaign but can’t think of any good subject lines… The scariest part? 47% of your audience open emails judged on your subject line alone. Fear not – we’ve got you covered. Here, we’ll show you some shockingly good Halloween email subject lines from your industry […]
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Sep 21, 2021 - By Beatriz Redondo Tejedor • News
Getting ready for Halloween is fun, but it can be hard work, too. Hollowing out a pumpkin. Carefully applying fake blood. Trying to put together a costume to rival Chica the spider-dog’s. Like most prep, crafting a Halloween email campaign that gives your subscriber goosebumps (in a good way) takes preparation and creativity. To help […]
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Jun 11, 2021 - By Beatriz Redondo Tejedor • News
The world of email marketing imploded this week – yet again – when Apple announced its new Mail Privacy Protection for the Apple Mail app during the 2021 edition of the Worldwide Developers Conference (WWDC 2021). During the event, Apple announced the release of new features to help users control and monitor apps’ use of […]
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Jun 2, 2021 - By Julie Paci • News
How many times have you come across a comment online complaining about a product or company? As consumers, these reviews can be very helpful, but for marketers these comments are often our biggest nightmare. Customer satisfaction has not always been the top priority for companies, but the digital environment has changed the rules of the […]
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Apr 7, 2021 - By Beatriz Redondo Tejedor • News
Mother’s Day is coming, and we’re hoping for a bit of a change this year (like being able to see our moms in person). But some things never change, and that includes the increase in soft pinks and flower GIFs in your inbox. By the way, this year it’s May 9th, so it’s definitely not […]
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Feb 24, 2021 - By Mary Dolan • News
Following guidelines might not be the most fun thing in the world, and you might think it puts a bit of a limit on your creativity. But email is one of the most flexible and customizable marketing channels, and there’s a lot you can do to stand out and show off. These guidelines are going […]
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Access free guides, videos, case studies, and research reports on everything you need to know about email.
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