9 Responsive Email Templates For Your Holiday Campaigns

The end of the year is an exciting and stressful time for marketers. Exciting because there’s so much to look forward to during the holidays, like giving and receiving presents and embracing our creative side when trying to design stunning holiday email templates.

But, at the same time, it’s crazy stressful. So many things to think about all at once: Halloween, Black Friday & Cyber Monday, Christmas, New Year… All this comes at the time of the year when you have to assess how the year went and plan ahead for what’s just around the corner, something that’s even more important in the current climate.

Okay, we’re sorry. We didn’t mean to stress you out even more… And to be fair, there’s no reason for you to be that stressed. That’s because Mailjet has a surprise for you: six responsive email templates that will help you win the battle of the inbox this holiday season.

Free holiday email templates for the special dates

We always try and come up with new ideas to help make your life easier for everyone during the holiday season. Like every year, we have six responsive email templates that allow you to create beautiful email campaigns in a matter of minutes.

For those of you who aren’t familiar with it, Mailjet’s easy-to-use email editor, Passport, helps you design your own emails without the hassle of coding. But for those of us who aren’t very creative, coming up with a concept or layout can be time-consuming and maybe even frustrating.

Ladies and gentlemen, here’s where our Holiday Templates come into play. Coded using our own open-source markup language, MJML, these email designs are ready for you to use and adapt to match your own brand.

To help you create the most stunning campaigns, check out our Ultimate Guide to Holiday Emailing and start applying all the design tips we have prepared for you.

Black Friday email template

The first big date during this time of year is just a few weeks away. That’s why we’ve created the best email template for your Black Friday and Cyber Monday campaigns. We all know that the main focus on these two occasions is on promoting special offers, so you don’t want to distract the customer with useless information. It’s best to get straight to the point, which is why the offer and CTA should be what stands out overall in the image.

With a sleek and enticing design, this Black Friday and Cyber Monday template uses a pop of color to draw the eye to the most important part of the email: your CTAs. In this template, there are many different CTAs for you to offer different products, or different discounts.

Do you like this Black Friday email template? Download it here for free.

Another Black Friday and Cyber Monday template we offer keeps it nice and simple, with the combination between white and black providing an elegant touch. It uses a solid background and avoids multiple CTAs to ensure you don’t lose the reader’s attention.

Another important thing is to be consistent with your brand, so that when your subscribers open the email they recognize you straightaway.

Do you like this Black Friday email template? Download it here for free.

Christmas email template

During Christmas, the focus is still on buying, but it is quite different from Black Friday and Cyber Monday. Our templates have been created to address these very differences.

During Black Friday, the key is the discount or promotion itself. But your Christmas campaigns on the other hand, they need to give your subscribers a flavor of what you offer. Including an overview of some of your products, something that will make the reader think: “Oh, that would be perfect for X”, is a great place to start.

Simple and easy to navigate, this beautiful Christmas email template lets you share the holiday spirit (with cute Christmas trees, Santas, and snowflakes…) while helping your customers with their Christmas gift. You have tons of room to share your products with your customers, or just send them a nice e-Christmas card for the holiday season.

Do you like this free Christmas email template? Download it here for free.

Use enticing titles that link back to the holiday season can give it a bit of Christmas touch to attract the readers’ attention, and get them into the holiday spirit. Lastly, take it a step further by using personalization and segmentation in your Christmas sales, to make your customers feel even more special.

Do you like this Christmas email template? Download it here for free.

Happy New Year email template

Okay, this one may come as a bit of a surprise. “Why do I need a Happy New Year template?”, you might wonder. Well, to send them your best wishes for the new year, of course.

You want to build brand loyalty by letting your customers know that you think about them, that you cherish them, and you wish them all the best for the coming year. Don’t make the mistake of thinking that the only emails that bring value to your business are promotional ones. Happy Holidays emails show them you care.

Wishing your customers a peaceful and productive new year is so easy now that you have this beautiful template.

While you’re wishing them a Merry Christmas or a Happy New Year, you can also take the time to hint at what might be coming, Are there any big updates in the coming year, or maybe some new product launches? You can use this email example to hint at them, or maybe even announce them!

Do you like this Happy New Year email template? Download it here for free.

And why not make them even more fun by including some animated content? Always remember that customers want to feel close to the brands.

Do you like our Happy New Year email template? Download it here for free.

Holiday email marketing templates for your seasonal promotions

Email templates for Holiday sales

Christmas time is buying time, too. Everybody is looking to buy presents for their loved ones and there is hardly any other period in which people are willing to spend as much money as they do during the Christmas season.

If you’re planning to send out a campaign promoting products in your ecommerce store, check out our template Oslo. Its sleek design is perfect to highlight your seasonal offers and gift ideas. Enhance the Christmas feeling by including a festive picture at the top, and keep the email clean and simple, ensuring your products shine.

It’s also important to use high quality pictures, but make sure these are not too large, as they might not display properly on all devices. Choose a clear headline that describes the content and entices the reader to open your email, like “Our special Christmas products“.

And don’t forget: even if your holiday campaign is related to Christmas, it still needs to reflect your company’s brand identity.

Do you want to see all our templates? Check out our template gallery here.

Email template for special promotions

Saying “thank you” to your loyal customers is one of the most powerful things you can do. One of the best ways to do so is by offering a special promo discount.

Our template Racoon is perfect for that. It drives the reader’s attention to the central element, your special offer, but it also includes some products that your customers might want to use the discount on. However, the focus should always be on the seasonal promotion you are offering.

Be as personal as possible. This is your loyal customers we’re talking about – you want them to feel special. Include a personalized intro text, segment your email lists based on the data you have from them or, even better, use dynamic content to target them better.

Do you want to see all our templates? Check out our template gallery here.

Email templates to tell your company’s story

December is the perfect time to give your customers an end-of-the-year email newsletter with a company summary. Duh, you might think. Yet many businesses still avoid talking about themselves.

Part of building brand loyalty is being open about what you’ve been up to and sharing your success with your customers. In this year’s climate, celebrating achievements is even more important. Whether they are big or small company, making your clients a part of your story is a way to strengthen your bond with them.

Our email newsletter template Colorado is a great choice to do just that. It includes a timeline in which you can show your most important milestones, and also gives you the opportunity to add a quote from the CEO or another relevant employee. Top it up with a special gift or promotion, to celebrate and thank your customers for the success you’ve had this last year, and drive more traffic to your holiday offers.

Your email needs to engage your reader, so remember who your audience is. You are not sending this campaign to investors or stakeholders, you are sending this special end-of-year/Christmas newsletter to your customers. Keep it entertaining and relevant. Don’t just give facts, create a story around your company that works alongside your company’s brand identity.

Do you want to see all our templates? Check out our template gallery here.

You can also find great email templates here.

Start designing your email marketing campaigns

As we’ve already said, our aim is to make life easier for all of us marketers. And our templates are extremely handy.

The best thing about using these Passport templates is that it’ll only take minutes to adapt and edit them to match your needs. Try them out or experiment with some of our other options by visiting our template gallery. The only thing you need is to have access to your Mailjet account or create a free account.

We hope that you love our templates as much as we do, and that they will help your email campaigns make a splash in the holiday inbox. Just don’t forget the importance of the subject lines you use, because they will make a huge impact on your open rates.

If you need any more inspiration and marketing tips to build your Holiday campaigns, you can find everything you need in our Mailjet’s Holiday Emailing Toolkit.

Have you created beautiful email campaigns with our Holiday Templates? Share your thoughts with on social media.

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This blog post is an updated version of the post “Beautiful Responsive Email Templates For Your Holiday Campaigns“, published on the Mailjet blog on November 24, 2017 by Laura Chieri.